India's Growing and Promising Perfume Industry
From ancient times, fragrances and essential oils have been used to create an aura of elegance to make a lasting impression and mask bad odor. Earlier confined to use among the rich and upper-class population, now perfumes and fragrances have become a part of daily routine for people from different demographics and social status. In India, perfume market is complex as consumers are presented with a vast array of offerings from prestigious brands to independent manufacturers. However, more big Indian names are setting eyes on the perfume market and launching affordable perfumes for the price-sensitive consumers. India perfume market is growing at a substantial rate and is expected to reach USD1.02 billion by 2026. The growing use of perfume in India can be accredited to the rising working population, growing consumer preference to spend on grooming, increasing demand from millennial population, introduction of innovative fragrances by perfume manufacturers, and emergence of e-comme...